Practise a deal, see the line that lost it, practise again
DUMO SALES is AI sales practice and coaching for sales teams. Your salesmen practise with an AI customer, every session is analysed on 8 skills, and they see the exact line that lost the deal.
A real round with an AI customer
- WhatsApp, phone or face-to-face, each with its own rules: on WhatsApp it leaves you on read, on the phone it hangs up, in a meeting it ends the meeting.
- Every customer has a real reason they won't say out loud, and covers it up. Only the right questions get it out.
- Managers enter your products, prices and competitors, so the AI customer haggles over what you actually sell.
- English, Chinese and Manglish, prices in RM, local industries and situations.
A review the moment it ends
- Scored on 8 skills, so they see what's strong and what's weak.
- Reveals what the customer was really thinking.
- Points to the one line that decided the outcome.
- They say that line again and see if the outcome changes.
The line that found the real reason
“Understood. Does their RM290 include repairs and a replacement machine? With your last coffee machine, what was the biggest headache?”
The real reason: his last machine was down for a week with no one to fix it. "Too expensive" was the surface. You asked what went wrong last time, so now the talk is about repairs and downtime, and the RM90 gap matters less.
8 skills, and what each one trains
In 3 layers: understand the customer, make them believe, win the order. 100 points in all.
| Skill | What it trains |
|---|---|
| Discovery | Ask your way to the customer's real need and concern |
| Active Listening | Pick up on what the customer just said instead of pitching over it |
| Value Framing | Turn features into what they're worth to this customer |
| Objection Handling | Find out what's behind an objection before answering it |
| Trust Building | Make the customer believe you and your company |
| Pacing & Control | Read the customer and set the pace of the conversation |
| Advancing the Deal | Move every conversation to a clear next step |
| Clear Communication | Say it clearly, professionally and briefly |
What the manager sees
Who practised, where each salesman is stuck and who is ready for real customers.
For managers