AI sales practice for sales teams
Don't use the wrong words on the right customer.
Your team practices on an AI customer who lies, stalls and ghosts them. After each session they see the exact line that lost the deal.
Free during the trial · Nothing to install · Works on any phone
33/100
LostThe line that lost the deal
“Sounds good! I'll follow up next week 👍”
The real reason: his business partner handles the money and has to sign off. He said "let me think" three times, and you never once asked what was holding him back.
- 20common objections
- 8skills scored every session
- 15mina session
- 1linethat lost the deal
The customer says "too expensive". How do you reply?
Pick your reply
Guided walkthrough
Three steps, 15 minutes a session
- Too expensive, let me think, need to ask my partner… 20 objections or a full deal.
- Text, phone or face-to-face. It hides its real concern and walks if you push.
- Scored on 8 skills, then say that line again and see if the outcome changes.
20 customers your salesmen will meet
Each one says this out loud. Each one is hiding a different real reason.
Price · Too expensive
“This price is too expensive.”
Clarify the price objection
Price · Competitor is cheaper
“Others are much cheaper, why choose you?”
Differentiated value
Delay · I need to think
“Let me think first, I'll contact you if needed.”
Find the real concern
Decision · Need to ask someone
“I need to ask my wife / boss first.”
Map the decision chain
The 8D Deal Framework: from reading the customer to closing the deal
Every session is scored on 8 dimensions in 3 layers, so you see which layer your team gets stuck on.
Insight
Understand the customer
- Discovery
- Active Listening
Persuasion
Make them believe
- Value Framing
- Objection Handling
- Trust Building
Control
Win the order
- Pacing & Control
- Advancing the Deal
- Clear Communication
What the research says
Knowing the product and adapting to the customer go with better sales.
Meta-analysis of studies from 1982 to 2008 · Verbeke, Dietz & Verwaal, 2010, Journal of the Academy of Marketing Science
Buyers who trust you are more likely to keep buying from you.
Survey of 200+ purchasing managers · Doney & Cannon, 1997, Journal of Marketing
New salespeople learn through structured practice, not only by being thrown in.
Interviews with 18 B2B salespeople · Köhler & Rausch, 2022, Vocations and Learning
These studies show why the skills matter. How we score them is our own method. All sources in our guides
What changes for your team
| The usual way | With DUMO SALES |
|---|---|
| Practise only when the manager is free | Practice any time, on their own phone |
| New salespeople learn on real customers | They make their mistakes on an AI customer first |
| Feedback is "practise more" | Feedback names the exact line that lost the deal |
| You find out who's struggling when the numbers drop | The board shows who's stuck, and on which skill |
What managers see
No more sitting in on role-plays to know who needs your time.
- The team's 3 weakest skills, in one view.
- Who practiced twice and never came back.
- Outcome and skill scored apart, so luck doesn't count as skill.
- A card only counts once it's passed, so you see who's ready for real customers.
What one more deal a month is worth
Put in your own numbers. This is your maths, not a promise from us.
If the close rate goes up by
Free trial
Start with your newest salespeople
- Your whole team, manager board included
- Scenarios built on your own products and prices
- Nothing to install, stop any time